Exclusive
Interview
B2B events, which make up an average of 12%
of all B2B marketing expenditures, are the largest component of an
organization’s yearly marketing budget, according to Forrester
Research...
Virtual Events
According to Forrester Research, B2B events account for the most
significant slice of any organisations’ annual marketing budget pie,
averaging 12 per cent of...
Virtual Events
A visionary in his ideas, Paras Lohani believes that any business is
like a Chinese Bamboo, that requires continuous nurturing...
Virtual Events
An Indian couple from Tamil Nadu made waves across the country when
they hosted the first wedding reception ever in the Metaverse with
nearly 500 guests...
Exclusive
Interview
B2B Sales Arrow recorded a business
expansion
rate of more than 50% in 2021. It was a highly challenging year, and
thus, it also brought multiple opportunities...
Virtual Events
Amid the ease of restrictions on physical meetings in the post-Covid
recovery phase, as organisations worldwide scale-up preparations for
returning to in-person B2B events...
Hybrid Events
I launched the company in 2012, and it was entirely self-funded with
only Rs 1.5 lakh in savings. We used a fairly straightforward
strategy: we sought smaller clients, served them...
Exclusive Interview
Ahead of the Budget 2022-23 to be presented by Union Finannce
Minister Nirmala Sitharaman on February 1, startup and Tech
Industries...
Exclusive Interview
The huge reduction in Covid-19 cases as a result of global
vaccination rollouts has revived businesses’ drive to foster human
relationships through...
Exclusive Interview
With worldwide vaccine rollouts, the significant reduction in the
Covid-19 cases has reignited the businesses’ desire to nurture human
connections...
Exclusive Interview
B2B Sales Arrow is a research-based digital technology organization
that believes in nurturing business with passion...
Exclusive Interview
As the mass vaccination drive eased the travel restrictions, the
hotel industry, including hotel chains, resorts, banquets and
restaurants is planning on kickstarting a post- pandemic...
Hybrid Events
While investment in audience engagement and creating post-event
on-demand offers drive current and future lead generation
opportunities, leveraging post-event...
Hybrid Events
The gradual return of in-person events necessitates including a
virtual element to accommodate prospects’ and marketers’ continually
evolving preferences...
Virtual Events
The Coronavirus pandemic has upended on-ground events as a crucial
element of marketing and sales strategy for businesses...
Virtual Events
While the pandemic-imposed movement restrictions worldwide played a
crucial role in the growth of virtual events, the online event model
packed...
Virtual Events
Virtual events help curate customized content meeting the
expectations of the international audience as well as focus on
delivering...
Hybrid Events
While investment in audience engagement and creating post-event
on-demand offers drive current and future lead generation
opportunities, leveraging post-event...
Virtual Events
The event industry works with the ‘customer first’ approach and
hence works to deliver what the audience wants. Organizing an online
event requires as much effort...
Exclusive Interview
Back in 2004, while pursuing graduation, I read an article on LN
Mittal, the then richest man of India, donating INR 400...
Virtual Events
Markletic 2021 research highlights that most companies allocate
10-20% of their marketing budget to virtual events...
Virtual Events
A visionary in his ideas, Paras Lohani believes that any business is
like a Chinese Bamboo, that requires continuous nurturing...
Virtual Events
Amidst the Coronavirus pandemic-induced transition of businesses,
'digital' has emerged as the pivot for most marketing strategies...
