A leading American female hygiene brand cashes in on a stereotypical phrase in its “Like a Girl” campaign to grab audiences’ attention. The drive delivers an empowering message with realistic portrayals of what it means to run, throw, and fight “like a girl”. The video was widely acclaimed and won an Emmy, a Cannes Grand Prix award, and the Grand Clio award. Conversely, a generic text advertisement might fail to garner the same response considering the chances of capturing the viewer’s attention are much higher when videos are used. Studies show that audiences retain 95% of a video’s message compared to 10% when reading text.
With the rapidly evolving multimedia industry, marketers invest in various video formats, including explainers, product demos, social media, and educational videos, to engage the target audiences and drive measurable results directly linked to the organisation’s bottom line.
Videos are an excellent medium to strongly influence the audience’s perception of the marketing brand and help them gain a deeper understanding of products and services. A Hubspot survey found that 54% of audiences are interested in watching more video content from their favourite brands.
Video marketing aims to make the best use of videos to promote products or services, increase website traffic, and drive social media engagement. However, the multimedia format doesn’t limit to social media strategy. Marketing brands can leverage multiple distribution channels like landing pages, outbound email marketing, and ad campaigns to maximise their reach and engagement.
This blog highlights some of the most pertinent reasons businesses must consider video marketing for a successful marketing campaign:
1. Videos Boost Sales Conversions
Video advertising is one of the most effective ways to reach the business’s targeted prospects and generate quality leads. The audience must know your brand and offerings to boost sales conversions. Engaging videos with impactful content will pique the audience’s interest and explain the most complex concepts helping them make an informed buying decision. Moreover, incorporating video on landing pages can increase conversion rates by 80%.
2. Videos Improve ROI
According to Hubspot, 78% of internet users view online videos weekly, and 55% watch online videos daily. Incorporating various video formats into marketing strategy at every sales funnel stage is an excellent way to increase ROI.
Explainer videos raise brand awareness and assist the target audience in understanding how your solutions can be used to solve their problems. Creating a video testimonial of existing customers sharing their experiences is another great way to influence your audience’s perception of the brand.
3. Videos are SEO-friendly
Achieving a higher ranking for a business website page on Google is challenging. With billions of search queries daily, Google is the world’s largest search engine platform, followed by YouTube. Videos effectively improve a website’s ranking on search engine results pages (SERPs). However, as YouTube results are often featured on Google’s front page, leveraging the platform to upload videos increases the website’s rankings on the search engine.
Additionally, adding relevant keywords in the title, writing a persuasive description, and using trending hashtags in videos can further enhance your SEO efforts.
4. Videos Enhance Brand’s Visibility
Enhancing brand visibility is an essential step to increasing customer sales. Video marketing is an effective strategy for raising brand visibility and attracting potential customers. According to the Cisco Annual Internet Report, online videos will account for 82% of all internet traffic by 2022.
With the growing popularity of Instagram Reels and Tiktok, short-video content is garnering more eyeballs than ever. As short visuals become a leading medium to communicate messages, creating bite-sized videos and commercials that grasp the audience’s attention in lesser time can enhance your brand’s reach and engagement rate.
5. Videos Build Trust
Highly-engaging video content that drives meaningful conversations with the audience increases the time visitors spend on your social media profiles and invokes an emotional connection with the brand.
Marketing brands can utilise client testimonials to build credibility as it acts as social proof and humanises the brand. Additionally, demo videos or product tutorials add to the audience’s understanding of your offerings, allowing them to connect with the brand and establish trust.
Power Your Marketing Strategy With Captivating Videos
A solid marketing strategy is crucial for the brand’s success and must be planned with well-defined milestones and objectives. Compelling videos are a powerful tool in a marketing strategy, from raising brand awareness to increasing sales conversions. B2B Videos editing services convey messages to educate, inspire, and bridge the gap between the marketing brand and the audience. With the right goals and a clear understanding of the video formats that fit the marketing strategy, organisations can easily take their B2B marketing campaign to the next level and engage a larger audience.