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We are keen on adopting a conscious approach to branding

Exclusive Interview
Sales Arrow recorded a business expansion rate of more than 50% in 2021. It was a highly challenging year, and thus, it also brought multiple opportunities. Businesses across...


Read More   media brief
  26-Feb-22
How virtual events are going to continue after restoration of in-person events?

Virtual Events
Amid the ease of restrictions on physical meetings in the post-Covid recovery phase, as organisations worldwide scale-up preparations for returning to in-person B2B events, several speculations...


Read More  media brief
  17-Feb-22
The events sector has been significantly altered by Covid-19

Hybrid Events
I launched the company in 2012, and it was entirely self-funded with only Rs 1.5 lakh in savings. We used a fairly straightforward strategy: we sought smaller clients, served them...


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15-Feb-22
The Extent of Event Industry in Context of a Hybrid Work Culture

Exclusive Interview
The huge reduction in Covid-19 cases as a result of global vaccination rollouts has revived businesses’ drive to foster human relationships through meetings and events...


Read More   media brief
17-Jan-22
Budget 2022 expectations: What Startup & Tech industry wants from FM Sitharaman's Budget

Exclusive Interview
Ahead of the Budget 2022-23 to be presented by Union Finannce Minister Nirmala Sitharaman on February 1, startup and Tech Industries have put forth their demands and...


Read More  media brief
  27-Jan-22
The Extent of Event Industry in Context of a Hybrid Work Culture

Exclusive Interview
The huge reduction in Covid-19 cases as a result of global vaccination rollouts has revived businesses’ drive to foster human relationships through meetings and events...


Read More   media brief
17-Jan-22
The extent of event industry in context of a hybrid work culture

Exclusive Interview
The huge reduction in Covid-19 cases as a result of global vaccination rollouts has revived businesses’ drive to foster human relationships through meetings and events...


Read More   media brief
  17-Jan-22
The scope of event industry amid hybrid work culture

Exclusive Interview
With worldwide vaccine rollouts, the significant reduction in the Covid-19 cases has reignited the businesses’ desire to nurture human connections through meetings and events...


Read More   media brief
03-Jan-22
B2B Sales Arrow takes pride in functioning as a zero-debt organization

Exclusive Interview
B2B Sales Arrow is a research-based digital technology organization that believes in nurturing business with passion. The company has specialization in end-to-end...


Read More   media brief
  03-Jan-22
The Return of Corporate Events in a Post-Covid Era

Exclusive Interview
As the mass vaccination drive eased the travel restrictions, the hotel industry, including hotel chains, resorts, banquets and restaurants is planning on kickstarting a post- pandemic...


Read More   media brief
17-Dec-21
Strategies to Maximize ROI of Hybrid Events

Hybrid Events
While investment in audience engagement and creating post-event on-demand offers drive current and future lead generation opportunities, leveraging post-event analytic reports help in future event strategy...


Read More   media brief
  3-Dec-21
How return of corporate events will impact the hotel industry?

Hybrid Events
The gradual return of in-person events necessitates including a virtual element to accommodate prospects’ and marketers’ continually evolving preferences...


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1-Dec-21
3 Key Factors That Make Virtual Events More Relevant Now Than Ever Before

Virtual Events
The Coronavirus pandemic has upended on-ground events as a crucial element of marketing and sales strategy for businesses. Alternative to on-ground events...


Read More   media brief
17-Nov-21
Future of Virtual Events Beyond the Pandemic

Virtual Events
While the pandemic-imposed movement restrictions worldwide played a crucial role in the growth of virtual events, the online event model packed with significant benefits has earned immense popularity across sectors...


Read More   media brief
15-Nov-2021
Virtual Events are Enabling Brands and Companies to Reach a Global Audience

Virtual Events
Virtual events help curate customized content meeting the expectations of the international audience as well as focus on delivering them new-age tech-enabled event experiences...


Read More   media brief
17-Oct-2021
Five Reasons That Make Hybrid Events Essential for Your Event Strategy

Hybrid Events
While investment in audience engagement and creating post-event on-demand offers drive current and future lead generation opportunities, leveraging post-event analytic reports help in future event strategy...


Read More  media brief
17-Sep-2021
The Scenario and Landscape of Virtual Events in India

Virtual Events
The event industry works with the ‘customer first’ approach and hence works to deliver what the audience wants. Organizing an online event requires as much effort as a physical event. A pre-event, live-event...


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19-July-2021
Interview with Paras Lohani, Founder and CEO of B2B Sales Arrow, a leading Corporate Event Consultancy

Exclusive Interview
Back in 2004, while pursuing graduation, I read an article on LN Mittal, the then richest man of India, donating INR 400 Crores for a philanthropic act in his home village...


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5-July-2021
Brands are Resorting to Virtual Events for Marketing

Virtual Events
Markletic 2021 research highlights that most companies allocate 10-20% of their marketing budget to virtual events...


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29-June-2021
Brands Resorting To Virtual Events For Marketing

Virtual Events
While the concept of using virtual events as a marketing tactic is still in its nascent stages, they will soon step up to be the ideal solution for businesses.


Read More  media brief
25-June-2021
How COVID-19 accelerated the adaptation of virtual events?

Virtual Events
A visionary in his ideas, Paras Lohani believes that any business is like a Chinese Bamboo, that requires continuous nurturing with patience to reap the benefits...


Read More   media brief
7-June-2021
3 Key Factors That Make Virtual Events More Relevant Now Than Ever Before

Virtual Events
Amidst the Coronavirus pandemic-induced transition of businesses, ‘digital’ has emerged as the pivot for most marketing strategies, particularly those requiring in-person...


Read More   media brief
3-June-2021
3 Key Factors That Make Virtual Events More Relevant Now Than Ever Before

Virtual Events
Virtual events are leveraged by an increasing number of enterprises to replace their traditional on-ground events.


Read More  media brief
2-June-2021
How COVID-19 accelerated the adaptation of virtual events?

Virtual Events
The pandemic’s occurrence in the year 2020 indeed disrupted our lives and the working of businesses across sectors.


Read More   media brief
31-May-2021