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Strategies to Maximize ROI of Hybrid Events

Hybrid Events
While investment in audience engagement and creating post-event on-demand offers drive current and future lead generation opportunities, leveraging post-event analytic reports help in future event strategy...


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  3-Dec-21
How return of corporate events will impact the hotel industry?

Hybrid Events
The gradual return of in-person events necessitates including a virtual element to accommodate prospects’ and marketers’ continually evolving preferences...


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1-Dec-21
3 Key Factors That Make Virtual Events More Relevant Now Than Ever Before

Virtual Events
The Coronavirus pandemic has upended on-ground events as a crucial element of marketing and sales strategy for businesses. Alternative to on-ground events...


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17-Nov-21
Future of Virtual Events Beyond the Pandemic

Virtual Events
While the pandemic-imposed movement restrictions worldwide played a crucial role in the growth of virtual events, the online event model packed with significant benefits has earned immense popularity across sectors...


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15-Nov-2021
Virtual Events are Enabling Brands and Companies to Reach a Global Audience

Virtual Events
Virtual events help curate customized content meeting the expectations of the international audience as well as focus on delivering them new-age tech-enabled event experiences...


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17-Oct-2021
Five Reasons That Make Hybrid Events Essential for Your Event Strategy

Hybrid Events
While investment in audience engagement and creating post-event on-demand offers drive current and future lead generation opportunities, leveraging post-event analytic reports help in future event strategy...


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17-Sep-2021
The Scenario and Landscape of Virtual Events in India

Virtual Events
The event industry works with the ‘customer first’ approach and hence works to deliver what the audience wants. Organizing an online event requires as much effort as a physical event. A pre-event, live-event...


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19-July-2021
Interview with Paras Lohani, Founder and CEO of B2B Sales Arrow, a leading Corporate Event Consultancy

Exclusive Interview
Back in 2004, while pursuing graduation, I read an article on LN Mittal, the then richest man of India, donating INR 400 Crores for a philanthropic act in his home village...


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5-July-2021
Brands are Resorting to Virtual Events for Marketing

Virtual Events
Markletic 2021 research highlights that most companies allocate 10-20% of their marketing budget to virtual events...


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29-June-2021
Brands Resorting To Virtual Events For Marketing

Virtual Events
While the concept of using virtual events as a marketing tactic is still in its nascent stages, they will soon step up to be the ideal solution for businesses.


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25-June-2021
How COVID-19 accelerated the adaptation of virtual events?

Virtual Events
A visionary in his ideas, Paras Lohani believes that any business is like a Chinese Bamboo, that requires continuous nurturing with patience to reap the benefits...


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7-June-2021
3 Key Factors That Make Virtual Events More Relevant Now Than Ever Before

Virtual Events
Amidst the Coronavirus pandemic-induced transition of businesses, ‘digital’ has emerged as the pivot for most marketing strategies, particularly those requiring in-person...


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3-June-2021
3 Key Factors That Make Virtual Events More Relevant Now Than Ever Before

Virtual Events
Virtual events are leveraged by an increasing number of enterprises to replace their traditional on-ground events.


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2-June-2021
How COVID-19 accelerated the adaptation of virtual events?

Virtual Events
The pandemic’s occurrence in the year 2020 indeed disrupted our lives and the working of businesses across sectors.


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31-May-2021